A suitable Google Ads account is the cornerstone of a successful campaign. This guide will help you understand the key factors in evaluating an account's value to make an informed decision.
An account's "reputation" or "health" is determined by several factors. When choosing, be sure to pay attention to the following points:
This is the most important metric. The higher the account's total historical spend, the higher Google's trust in it. High-spending accounts are considered reliable advertisers and therefore face fewer reviews and restrictions when launching new campaigns.
Older accounts (usually 6 months or more) are more stable than new ones. A long-term presence proves to Google that the account is not being used for one-off illicit activities, which significantly reduces the risk of being accidentally flagged or banned.
We carefully review an account's past advertising campaigns. Accounts with a "white-hat" (legitimate industry) advertising history and successful ad approvals are more valuable. If an account has been used to promote prohibited products, its future risk will be high.
A "clean" account, meaning one that has not received serious warnings, had frequent ad disapprovals, or a suspension history, is the ideal choice. This indicates that the account holder understands and complies with Google's policies.
The account's registered country and default currency should match the target market where you plan to run ads. For example, if you want to advertise in the US market, a USD account would be the best choice, as it helps with payment and tax processes.
If an account has successfully completed the advertiser verification process, its credibility and value increase significantly. These accounts have the highest level of trust and are the most sought-after resources on the market.
Based on your specific goals, choose the account type that suits you best.
If you're just starting out or want to test new products or services with a small budget, we recommend choosing an account with some age (3+ months) and a small spending history (e.g., $100-$500). Such an account is both stable and economical, sufficient to meet initial advertising needs.
If you plan to run large-scale advertising campaigns or you are an advertising agency, then an old, verified account with a high spending history ($5000+) is your best choice. These accounts can handle large budgets and are extremely stable, providing a solid foundation for your business expansion.
If you operate in an industry that is sensitive to ad reviews, choosing an account with an advertising history in a related or adjacent industry may be helpful. Such an account is already "accustomed" to a certain type of ad and may have a higher approval rate. Be sure to consult us about your specific situation.
Too many options, hard to decide? No problem. Contact our experts, tell us your business goals and budget, and we will provide you with a one-on-one consultation and recommend the most suitable account for you.
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